About Me

Who am I?

Teja Breznik Alfirev
Reinvention partner for soul-designed living and leading.

With over two decades of extensive experience in the dynamic world of business, I have honed a diverse array of skills in human resources and organizational development. My journey has been marked by guiding teams, reshaping company cultures, and steering organizations through transformative change. As a certified reinvention practitioner, a seasoned professional coach, and an expert consultant in strategic HRM and organizational culture, my expertise is rooted in a deep understanding of the intricacies of leadership at every level.

teja breznik alfirev reinvention about me

My approach is both holistic and profound, aimed at fostering organizations that are not only resilient and adaptable in the face of chaos but also vibrant and thriving. I leverage my rich knowledge, diverse experiences, and insightful perspectives to empower leaders, helping them sculpt organizations that are robust yet flexible. This journey of transformation I facilitate is not just organizational but also deeply personal, ensuring that each step contributes to a more harmonious and prosperous future for businesses and their communities alike. 

My commitment is to drive significant personal and organizational change, paving the way for businesses to become key contributors to a world that is not just successful, but also equitable and sustainable for everyone.

In my professional practice, I adopt an integrative approach that encompasses the principles of reinvention methodologies, coaching techniques, neuroscience, energy leadership, and, notably, spiritual practices. This holistic framework is rooted in the conviction that corporate success is deeply intertwined with the personal and spiritual growth of its leaders and workforce.

Reinvention Methodologies

  • Agility: I guide organizations in adapting swiftly to market changes and evolving challenges, fostering a culture of continuous improvement and innovation.
  • Transformation: My focus is on facilitating transformative change that aligns with both the organizational goals and the personal aspirations of its people.

Coaching Approach

  • Individualized Support: My coaching is customized to address the unique challenges and opportunities faced by individuals, promoting both professional and personal growth.
  • Empowerment and Accountability: I empower leaders and teams to realize their potential, fostering a sense of responsibility and self-awareness.


  • Behavioral Insight: Integrating neuroscience provides insights into how our brains influence behavior, decision-making, and interpersonal dynamics.
  • Performance Enhancement: This knowledge is instrumental in developing leadership skills and improving team effectiveness.

Energy Leadership

  • Positive Dynamics: I teach how to channel energy positively to enhance motivation, resilience, and a constructive organizational culture.
  • Resilience and Adaptation: Energy leadership is crucial for building resilience and adapting to change effectively.

Spiritual Practices

  • Inner Growth: Spiritual practices are incorporated to facilitate deeper self-awareness and inner growth among leaders and team members.
  • Soulful Leadership: This approach nurtures a leadership style that is more empathetic, mindful, and connected to the deeper purpose of both individuals and the organization.

I firmly believe in the necessity for companies to invest not only in business and professional development but also to place significant emphasis on the personal and spiritual development of their teams. By liberating the soul of individuals within an organization, it not only ensures sustainable success but also keeps the organization relevant and thriving in an ever-changing world.